{"title":"Back Exercises","description":"","products":[{"product_id":"magnum-e7017-functional-trainer","title":"MAGNUM E7017 FUNCTIONAL TRAINER","description":"\u003cp data-start=\"41\" data-end=\"280\"\u003eThe \u003cstrong data-start=\"45\" data-end=\"80\"\u003eMagnum E7017 Functional Trainer\u003c\/strong\u003e is a versatile, multi-purpose strength machine designed for full-body workouts. With dual adjustable pulleys, it allows a wide range of exercises targeting the chest, back, arms, shoulders, and core.\u003c\/p\u003e\n\u003cp data-start=\"282\" data-end=\"525\"\u003eBuilt with a heavy-duty frame and smooth cable system, it ensures controlled, stable movement for safe and effective training. Its adjustable height settings and ergonomic handles offer flexibility for different workout styles and user levels.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"648\"\u003eIdeal for commercial gyms and advanced home setups, this machine enhances strength, flexibility, and overall performance.\u003c\/p\u003e","brand":"Nova Fitness","offers":[{"title":"Default Title","offer_id":51036520186162,"sku":null,"price":312500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3618\/0530\/files\/Screenshot2026-04-03at11.07.15AM.png?v=1775194643"},{"product_id":"magnum-e7033a-long-pull","title":"Magnum E7033A Long Pull","description":"\u003cp data-start=\"41\" data-end=\"315\"\u003eThe \u003cstrong data-start=\"45\" data-end=\"72\"\u003eMagnum E7033A Long Pull\u003c\/strong\u003e is a premium strength training machine designed to effectively target the back muscles, including the lats, rhomboids, and traps. It delivers a smooth and controlled rowing motion, ideal for building upper body strength and improving posture.\u003c\/p\u003e\n\u003cp data-start=\"317\" data-end=\"529\"\u003eConstructed with a heavy-duty frame and ergonomic seating, it ensures stability and comfort during workouts. The adjustable components and smooth cable system allow for proper alignment and consistent resistance.\u003c\/p\u003e\n\u003cp data-start=\"531\" data-end=\"664\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePerfect for commercial gyms and professional setups, this machine enhances back strength, muscle definition, and overall performance.\u003c\/p\u003e","brand":"Nova Fitness","offers":[{"title":"Default Title","offer_id":51036950823218,"sku":null,"price":233750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3618\/0530\/files\/FORSHOPIFYWEBSITEPRODUCTPDFWITHPRICES_23.jpg?v=1781182061"},{"product_id":"magnum-e7012a-lat-pull","title":"Magnum E7012A Lat Pull","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-54\" data-turn-id=\"request-69cb8986-7d50-8321-a79e-a559f7cf0ba3-6\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"f9ec6082-9434-47f3-878d-15f2e65b6eaf\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-end=\"208\" data-start=\"40\"\u003eThe \u003cstrong data-end=\"70\" data-start=\"44\"\u003eMagnum E7012A Lat Pull\u003c\/strong\u003e is a premium strength training machine designed to effectively target the latissimus dorsi, helping build a strong and well-defined back.\u003c\/p\u003e\n\u003cp data-end=\"444\" data-start=\"210\"\u003eFeaturing a smooth cable system and ergonomic design, it ensures controlled movement and proper form during workouts. The adjustable thigh pads provide stability and support, allowing users to perform exercises comfortably and safely.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"608\" data-start=\"446\"\u003eBuilt with a durable frame, it is ideal for commercial gyms and professional fitness setups, helping improve upper body strength, posture, and muscle development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Nova Fitness","offers":[{"title":"Default Title","offer_id":51036996993330,"sku":null,"price":263000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3618\/0530\/files\/FORSHOPIFYWEBSITEPRODUCTPDFWITHPRICES_31.jpg?v=1781254062"},{"product_id":"magnum-e7034a-vertical-row","title":"Magnum E7034A Vertical Row","description":"\u003cp data-start=\"44\" data-end=\"222\"\u003eThe \u003cstrong data-start=\"48\" data-end=\"78\"\u003eMagnum E7034A Vertical Row\u003c\/strong\u003e is a premium strength training machine designed to effectively target the upper and mid-back muscles, including the lats, rhomboids, and traps.\u003c\/p\u003e\n\u003cp data-start=\"224\" data-end=\"468\"\u003eFeaturing a smooth cable system and ergonomic chest support, it ensures proper form and controlled movement throughout the exercise. The adjustable seat and handles allow users to customize positioning for maximum comfort and muscle engagement.\u003c\/p\u003e\n\u003cp data-start=\"470\" data-end=\"638\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBuilt with a durable frame, it is ideal for commercial gyms and professional fitness setups, helping improve back strength, posture, and overall upper body development.\u003c\/p\u003e","brand":"Nova Fitness","offers":[{"title":"Default Title","offer_id":51043282583858,"sku":null,"price":222500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3618\/0530\/files\/FORSHOPIFYWEBSITEPRODUCTPDFWITHPRICES_22.jpg?v=1781181284"},{"product_id":"magnum-multi-functional-power-rack","title":"Magnum Multi Functional Power Rack","description":"\u003cp data-start=\"44\" data-end=\"274\"\u003eThe \u003cstrong data-start=\"48\" data-end=\"86\"\u003eMagnum Multi Functional Power Rack\u003c\/strong\u003e is a versatile strength training system designed for full-body workouts. Built with a heavy-duty steel frame, it offers exceptional stability and durability for intense training sessions.\u003c\/p\u003e\n\u003cp data-start=\"276\" data-end=\"554\"\u003eEquipped with multiple features including a squat rack, pull-up bar, weight plate storage, and adjustable safety bars, it allows a wide range of exercises such as squats, bench press, pull-ups, and more. The integrated storage keeps your weights organized and easily accessible.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"687\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIdeal for commercial gyms and serious home setups, this all-in-one rack enhances strength training, safety, and workout efficiency.\u003c\/p\u003e","brand":"Nova Fitness","offers":[{"title":"Default Title","offer_id":51043290415410,"sku":null,"price":43750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3618\/0530\/files\/45.png?v=1777446216"},{"product_id":"magnum-e-7045-back-extension","title":"Magnum E 7045 back extension","description":"\u003cp\u003eThe \u003cstrong\u003eMagnum Roman Chair\u003c\/strong\u003e is designed for effective core and lower back training, helping strengthen the abs, obliques, and lumbar muscles. 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The non-slip foot platform and comfortable padding enhance user confidence and comfort.\u003c\/p\u003e\n\u003cp\u003eIdeal for commercial gyms and home setups, this equipment is perfect for improving core strength, posture, and overall fitness performance.\u003cbr\u003e\u003c\/p\u003e","brand":"Nova Fitness","offers":[{"title":"Default Title","offer_id":51045098094898,"sku":null,"price":62500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3618\/0530\/files\/69.png?v=1775560946"},{"product_id":"magnum-h3034-vertical-row","title":"Magnum H3034 Vertical Row","description":"\u003cp\u003eThe \u003cstrong\u003eMagnum H3034 Vertical Row\u003c\/strong\u003e is designed to effectively target the upper back, lats, and rear shoulders, helping improve pulling strength, posture, and overall upper body development. Its guided movement pattern ensures proper form and optimal muscle engagement throughout the exercise.\u003c\/p\u003e\n\u003cp\u003eThe Magnum H3034 Vertical Row features ergonomic handles and adjustable seating to provide correct alignment and comfort for users of different body types. The smooth resistance system delivers consistent tension, allowing for controlled and efficient workouts.\u003c\/p\u003e\n\u003cp\u003eBuilt with a durable, heavy-duty frame, the Magnum H3034 Vertical Row offers excellent stability, reliability, and long-lasting performance, making it a great addition to any commercial gym or professional fitness facility.\u003c\/p\u003e","brand":"Nova Fitness","offers":[{"title":"Default Title","offer_id":51047389692210,"sku":null,"price":163750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3618\/0530\/files\/ChatGPT_Image_Apr_29_2026_12_13_33_PM.png?v=1777445024"},{"product_id":"magnum-380s-max-ii-dual-cable-cross","title":"Magnum 380S Max II Dual Cable Cross","description":"\u003cp\u003eThe \u003cstrong\u003eMagnum 380S Max II Dual Cable Cross\u003c\/strong\u003e is a highly versatile functional training system designed to support a wide range of strength and conditioning exercises. It allows users to perform movements targeting the chest, back, shoulders, arms, and core, making it ideal for full-body workouts.\u003c\/p\u003e\n\u003cp\u003eThe Magnum 380S Max II Dual Cable Cross features dual adjustable cable columns that provide smooth and independent resistance, enabling users to customize angles and exercise variations. Its open design offers ample space for dynamic movements, functional training, and multi-user access.\u003c\/p\u003e\n\u003cp\u003eBuilt with a robust, heavy-duty frame, the Magnum 380S Max II Dual Cable Cross delivers exceptional stability, durability, and long-term performance, making it a premium addition to any commercial gym or advanced fitness facility.\u003c\/p\u003e","brand":"Nova Fitness","offers":[{"title":"Default Title","offer_id":51047711441202,"sku":null,"price":352000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3618\/0530\/files\/Screenshot2026-04-08at2.29.05PM.png?v=1775638753"},{"product_id":"magnum-e3085-lat-amp-pulley","title":"Magnum E3085 Lat \u0026 Pulley","description":"\u003cp\u003eThe \u003cstrong\u003eMagnum E3085 Lat \u0026amp; Pulley\u003c\/strong\u003e is a versatile strength training machine designed to effectively target the back, shoulders, and arms. 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